For this brand new conference with keynote speaker Matthew Syed, our brief was 'think differently'. The event needed to be accessible, inclusive, creative, inspiring and bold. 

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I led the creative direction for the event and wanted a visual identity that would embody those elements and create an emblem that people immediately connected with the vision of the conference. 

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I wanted people to walk in the room and know that they were at 'Unleash Your Inner Rebel' and were immersed in creative nods to the theme of the event.

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I worked with graphic designer Vardeep Edwards to develop a visual identity for the conference from logo design through to stage props and removable vinyl stickers on pillars in the room.

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I worked with MediaFour who took my storyboard and concepts to create the event promo, just 45 seconds that would be bold and impactful to give people a taste of what was to come at Unleash Your Inner Rebel.

 

I designed and managed the event website, registration, virtual attendee sites and delegate comms.

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As well as the above, I wanted to design a bespoke backdrop to create a moment of wonder for delegates. I knew selfies would be high on the agenda for attendees!

 

I love to re-use and not waste any materials to be as planet friendly as possible and I had some ribbons leftover from a previous project so I created a multi layered lightning bolt from several layers of ribbon and foil curtains.

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The feedback from the event was brilliant: