UNLEASH YOUR INNER REBEL

14th June, 2022, Manchester and online

Client: Advita Patel, CommsRebel Ltd

Collaborators: Vardeep Edwards and MediaFour

Brief: To lead the creative direction for the event, ensure brand consistency, accessibility and inclusivity across platforms. To engage a graphic designer and develop visual identity, website, stage and room design, photo booth backdrop and promo video.

A picture of 11 women wearing 'rebellious hope' tshirts standing in front of a pink and green foil
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A prop saying 'My inner rebel made me do it' in white writing on a black background with a pink ligh
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A pink and green foil curtain made into the shape of a lightning bolt
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A shot of a conference room with the words 'Be bold be you' on a pillar in the room in bright pink
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A green and pink foil curtain with a green lightning bolt on against a wooden panelled wall with sel
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A sponsor banner and a pink and green foil curtain with green lightning bolt against a wooden panell
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A picture of the conference room showing delegate white paper gift bags on each seat and two symetri
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A shot of a conference room with the words 'Live true to your values' on a pillar in the room in gre
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A prop saying 'My inner rebel made me do it' in white writing on a black background with a green lig
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For this brand new conference with keynote speaker Matthew Syed, our brief was 'think differently'. The event needed to be accessible, inclusive, creative, inspiring and bold. 

I led the creative direction for the event and wanted a visual identity that would embody those elements and create an emblem that people immediately connected with the vision of the conference. 

I wanted people to walk in the room and know that they were at 'Unleash Your Inner Rebel' and were immersed in creative nods to the theme of the event.

I worked with graphic designer Vardeep Edwards to develop a visual identity for the conference from logo design through to stage props and removable vinyl stickers on pillars in the room.

I worked with MediaFour who took my storyboard and concepts to create the event promo, just 45 seconds that would be bold and impactful to give people a taste of what was to come at Unleash Your Inner Rebel.

 

I designed and managed the event website, registration, virtual attendee sites and delegate comms.

As well as the above, I wanted to design a bespoke backdrop to create a moment of wonder for delegates. I knew selfies would be high on the agenda for attendees!

 

I love to re-use and not waste any materials to be as planet friendly as possible and I had some ribbons leftover from a previous project so I created a multi layered lightning bolt from several layers of ribbon and foil curtains.

The feedback from the event was brilliant:

Carly’s creativity and ability to think differently is her superpower. She brings a unique perspective to the team and encourages people to think differently. If you’re looking for a burst of creativity to take your communications to the next tier - you need to book her immediately.

Advita Patel - Director
CommsRebel Ltd

A screenshot of the tweet this image is linked to
A screenshot of the tweet this image is linked to
A screenshot of the tweet this image is linked to
A screenshot of the tweet this image is linked to